The story behind Elle Madison

A little nostalgia. A lot of imagination.

Where a lifelong love of building meets a love of art.

A colourful brick mosaic of a garden pond in a gold frame above a sideboard in a sunlit Parisian living room

A note from our founder

What started as a childhood obsession with little plastic bricks eventually became something I never expected, a business built around art, creativity, and the joy of making something with my own hands.

There were a few important moments along the way, building with my older brother, rediscovering that same joy with my son, and standing in front of an extraordinary piece of art that made me see those familiar bricks in an entirely new way.

Kristy, founder of Elle Madison, sitting on the floor in jeans and a grey tee
  • Kristy and her older brother as children, building a LEGO town on the carpet
  • Kristy’s son Taylor sitting on the floor surrounded by his LEGO creations
  • Two visitors standing before Ai Weiwei’s Illumination, a portrait built from LEGO bricks, at the Seattle Art Museum

A lifetime of creativity, one brick at a time.

Elle, a black dog with a pink collar, lying on a patterned rugMadison the bulldog in a black and pink hooded sweater

The story behind the name

Two very special dogs.
One very special name.

Elle Madison is named for the first dogs my sister and I each had as adults. They brought immeasurable joy to our lives, and their names are a daily reminder of what matters most — family, connection, and the memories we create together.

Made to build. Designed to display.

My hope is that every kit brings a little creativity, joy, and connection into your home.

Happy building,
Kristy

Founder, Elle Madison

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